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At IAS, we’re committed to providing programmatic advertisers everywhere with greater transparency, trust, and control over their campaigns. That’s why we’re integrating our pre-bid segments within the StackAdapt DSP.
Advertisers can gain access to IAS pre-bid segments for Viewability, Invalid Traffic, Brand Safety, Context Control Avoidance and Targeting, and Quality Sync that empower them to minimize the risk of their campaigns running alongside harmful content, while preserving scale.
IAS’s pre-bid segments for avoidance and targeting optimization provide advertisers with:
- Precision Targeting at Scale: IAS’s advanced predictive science analyzes the true context, sentiment, and semantics of web pages, enabling programmatic buyers to maximize their campaign impact and increase ROI.
- Increased Efficiency: IAS’s Quality Sync eases campaign management for advertisers – streamlining workflow, reducing block rates, and improving overall media quality across campaigns.
- Simplified Workflow: IAS pre-bid segments can be activated immediately to ensure advertisers can achieve optimal media quality results and hit campaign KPIs without having to worry about mid-flight optimization.
- Custom, Dynamic Control: Advertisers can avoid unsuitable content based on brand-specific needs across desktop, mobile web, and in-app, in more than 50 languages.
Closing the gap between performance and brand equity
IAS’s predictive and real-time data allows advertisers to maintain transparency and quality control for display and video ads across desktop, mobile web, and in-app environments. In addition to IAS’s pre-bid segments, advertisers can pair IAS post-bid blocking and verification to refine strategy and enforcement, to create a comprehensive media quality and performance strategy.
Ready to unlock the full potential of your programmatic campaigns?
Talk to an IAS representative to find out how.
