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Share on XAdvertise confidently in gaming environments with IAS-accredited Invalid Traffic measurement
Your ad spend is valuable in every environment. When it comes to gaming, rest easy knowing your buys are more transparent than ever before in Frameplay’s gaming ecosystem with industry-leading Invalid Traffic (IVT) measurement from IAS.
Through this integration, marketers can verify that their valuable intrinsic in-game ad placements are seen by real gamers with precise impression counts in a fraud-free environment.
With IAS invalid traffic (IVT) measurement and impression counts in Frameplay’s gaming ecosystem, marketers get:
- Global measurement for a holistic view of intrinsic in-game media buys
- Trusted, third party reporting with daily reporting in the IAS Signal UI
- Comprehensive coverage across formats and environments
Advertise in Frameplay’s network of premium games with confidence that your campaigns are engaging real gamers and driving results. Download the one sheet now to get started.
IAS is all-in on gaming. Learn more about what gamers want from intrinsic in-game ads here and check out IAS’s gaming capabilities on the Insider blog.
