Our CMO, Maria Pousa, talks about brand safety and the need for brands to use multiple strategies if they want to be confident they are protecting themselves.
The brand achieved a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after accounting for the cost of optimization. Read more to find out how.
By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale.
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you...