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The digital landscape continues to evolve at a rapid rate, offering marketers endless opportunities for innovation. But in an era where change is the only constant, it’s critical for marketers to know if their campaigns are keeping up with the pace of digital media.
The 19th edition of the Media Quality Report (MQR) is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. This year’s report offers marketers an in-depth look into global media quality data, key trends shaping the digital landscape in 2024, and country-level metrics for a more enriched way to make data-driven decisions.
Dive into this year’s key trends, with highlights including:
- Fraud rates for unprotected campaigns were 14x higher than campaigns protected against fraud
- Time-in-view hit a new low in H2 2023
- Brand risk rose in the Americas as election cycles began
As the gold standard in digital media quality, the MQR arms marketers with actionable insights that are key to forging an innovative, impactful, and safer digital future.
Download the report today to access IAS’s industry-leading global benchmarks and drive superior results.
