Meet the IAS Threat Lab Team

Let’s talk about ad fraud. Unfortunately, fraud schemes are all too common to digital advertising — as much as we don’t want to admit it. Fraudsters go to great lengths to hide their operations and often turn to growing or emerging ad formats to carry out fraudulent operations, making it even more difficult to track them down.

That’s why the IAS Threat Lab is fighting more fraud than ever before.

Staffed with experts who identify and take down fraudulent activity, the team provides targeted research of new and emerging fraud schemes. The Threat Lab employs data analysis and reverse engineering to uncover fraud schemes and determine how they work, working with partners and authorities to take down the fraudsters and protect marketers.

Schemes are complex, so a multifaceted strategy must be used to combat fraud. That’s why IAS utilizes a three-pillar approach:

• Rules-based detection uses automated rule checks to identify any anomalous behavior patterns
• AI/Machine learning goes a step further using big data to detect any hidden, uncommon patterns
• Data analysis and reverse engineering to uncover emerging threats

Concerned about fraudsters trying to steal your media spend? Don’t worry — the experts at IAS have it covered. The Threat Lab works diligently to ensure your ad dollars are protected from fraud schemes across the digital landscape.

To learn more about the Threat Lab, download the one sheet or reach out to your IAS representative today.