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IAS is excited to announce that we have earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.
This valued accreditation affirms IAS’s commitment to trust and transparency. With this accreditation, IAS will deliver MRC-accredited, third-party YouTube Viewability reporting through Google’s Ads Data Hub for Measurement Partners (ADH-MP). This reporting includes key buying platforms including Google Ads, Display & Video 360, and YouTube Reserve for both desktop and mobile.
Ad formats covered for IAS’s MRC accredited Viewability for YouTube include:
- Skippable and non-skippable in-stream ads
- Standard in-stream ads
- YouTube Select
- Bumper ads
Download the one sheet today or reach out to your IAS representative to learn more. For more information, check out the press release.
