News Archives

Digital media veteran appointed to accelerate Integral Ad Science growth across Europe

Integral Ad Science (IAS) today announced the appointment of Nick Morley to the newly created role of Managing Director EMEA. Based in London, Morley is charged with driving the company’s continued growth and further expansion in key European markets.

January 30, 2017

News Press Coverage

4 Question’s for Integral Ad Science’s CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. BizReport had the chance to chat with our CMO, Maria...

January 13, 2017

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

News Press Coverage

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS).

January 6, 2017

News Press Coverage

Integral Ad Science Partners with Google, Others for Open Source Viewability

Amid heightened concern over so-called "walled gardens" hoarding data, worries that fraudulent bots are generating ghost-clicks, and fear that ads were never seen at all, the ad industry is craving transparency more than ever.

December 9, 2016

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

News Press Releases

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that it will open source its mobile verification software development kit (SDK) for media quality measurement. With this SDK,...

December 8, 2016

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

News Press Coverage

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

Ad-tech firm Integral Ad Science (IAS) on Thursday announced it will offer an open-source mobile verification software development kit (SDK) for media quality measurement. Through the SDK, which will launch in early 2017, publishers will be able to measure their...

December 8, 2016

News Press Releases

The Trade Desk Integrates Integral Ad Science’s Video Viewability Pre-Bid Targeting to Increase Effectiveness of Digital Video Buys

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that The Trade Desk, a leading global demand-side platform, will integrate IAS’s full pre-bid video targeting suite to its...

November 2, 2016

News Press Releases

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the ONE by AOL platform.

October 13, 2016

News Press Coverage

Integral Ad Science Verification Now Available For YouTube Inventory

We're proud to announce that our integration with YouTube is now available.

October 6, 2016

News Press Releases

Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms.

London, UK, 27 September 2016: Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today released findings from its H1 2016 UK Media Quality Report. Skyscraper ads (160x600px)...

September 27, 2016

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

News Press Releases

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced it is the first company accredited by the Media Rating Council (MRC) for viewable ad impression measurement...

September 22, 2016

IAS Secures More Accreditations From Media Rating Council

News Press Coverage

IAS Secures More Accreditations From Media Rating Council

Integral Ad Science (IAS) announced on Thursday that the Media Rating Council (MRC) has given it accreditation for Sophisticated Invalid Traffic (SIVT) detection for online mobile and desktop traffic.

September 22, 2016

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Portfolio categories: News

Digital media veteran appointed to accelerate Integral Ad Science growth across Europe

4 Question’s for Integral Ad Science’s CMO

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

Integral Ad Science Partners with Google, Others for Open Source Viewability

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

The Trade Desk Integrates Integral Ad Science’s Video Viewability Pre-Bid Targeting to Increase Effectiveness of Digital Video Buys

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

Integral Ad Science Verification Now Available For YouTube Inventory

Integral Ad Science H1 2016 Media Quality Report highlights ad fraud, brand safety, and viewability trends for programmatic and direct advertising across multiple platforms.

Integral Ad Science Becomes First MRC-Accredited Viewability Measurer to Gain Accreditation for SIVT Detection for Desktop and Mobile Web Traffic

IAS Secures More Accreditations From Media Rating Council

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