France | Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention
Offremedia: IPG Mediabrands and Integral Ad Science White Paper: Ad Viewability and Attention
France | Pubdigitale: How does viewability impact ad attention and effectiveness?
July 12, 2016 – IPG Mediabrands and Integral Ad Science has published in France their white paper about ad viewability and attention. “IPG Mediabrands (Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd’hui en France leur livre blanc « Visibilité...
France | White Paper – IPG Mediabrands FR and Integral Ad Science
July 12th, 2016 – White Paper from IPG Mediabrands France and Integral Ad Science to research Viewability and advertising recall. How does viewability impact advertising effectiveness? “IPG Mediabrands (agences Initiatives, UM, Cadreon) et Integral Ad Science publient aujourd’hui en France...
Integral Ad Science Steps Up Its Anti-Fraud Game With Swarm Acquisition
July 11, 2016 — AdExchanger discusses our acquisition of Swarm Enterprises and gives an overview of how IAS detects fraud. As fraudsters get smarter, anti-fraud players must evolve to put up a worthy fight. To scale its fraud detection capabilities,...
France | Air of Melty: IAS France Announces Five New Hires
July 11, 2016 – IAS expands operation in France with addition of sales managers, client services managers and new marketing manager hire. “Quand Integral Ad Science France annonce des recrutements, elle le fait fois 5 ! En effet, ce sont...
France | Offremedia: Five New Arrivals at Integral Ad Science France
July 11th, 2016 – Integral Ad Science bolsters its team in France with five new hires. “Dans un contexte de forte croissance, Integral Ad Science, société technologique spécialisée dans la mesure et l’optimisation de la qualité média pour la publicité...
Integral Ad Science acquires bot detection company Swarm
Integral Ad Science acquires bot detection company Swarm
Integral Ad Science and Innovid Enhance Partnership with Video Blocking
Advertisers Tap Into IAS Blocking for Video, Across Desktop Web Browsers
Integral Ad Science Wins I-COM Data Science Hackathon and Awarded I-COM Smart Data Marketing Technology Company 2016
New York, NY – April 28, 2016 – Integral Ad Science, the leader in quantifying digital media quality, today announced it won the prestigious Master Level I-COM Data Science Hackathon and was awarded the I-COM Smart Data Marketing Technology Company of...
