News Archives

Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video

Rubicon Project and Integral Ad Science (IAS) on Monday announced a partnership to provide advertisers with third-party viewability scores on video advertising. The scoring occurs on an individual ad placement level, and is offered as part of auction bid requests.

February 6, 2017

News Press Releases

Yahoo Gemini partners with Integral Ad Science for open viewability measurement

We’re hearing a clear message from marketers that they want independent third-party measurement for their campaigns. Today, Yahoo added a new capability to our open measurement suite: viewability measurement for Yahoo Gemini native image ads. We also expanded our relationship...

February 3, 2017

News Press Releases

Digital media veteran appointed to accelerate Integral Ad Science growth across Europe

Integral Ad Science (IAS) today announced the appointment of Nick Morley to the newly created role of Managing Director EMEA. Based in London, Morley is charged with driving the company’s continued growth and further expansion in key European markets.

January 30, 2017

News Press Coverage

4 Question’s for Integral Ad Science’s CMO

There is no question that the digital ad space has experienced strong growth for the past five years, or that some of this growth could cause growing pains for marketers. BizReport had the chance to chat with our CMO, Maria...

January 13, 2017

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

News Press Coverage

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

The Interactive Advertising Bureau (IAB) said Friday the Tech Lab will take responsibility for governance of the Mobile Verification Open-Source Software Development Kit (SDK) initiative, formerly managed by Integral Ad Science (IAS).

January 6, 2017

News Press Coverage

Integral Ad Science Partners with Google, Others for Open Source Viewability

Amid heightened concern over so-called "walled gardens" hoarding data, worries that fraudulent bots are generating ghost-clicks, and fear that ads were never seen at all, the ad industry is craving transparency more than ever.

December 9, 2016

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

News Press Releases

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that it will open source its mobile verification software development kit (SDK) for media quality measurement. With this SDK,...

December 8, 2016

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

News Press Coverage

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

Ad-tech firm Integral Ad Science (IAS) on Thursday announced it will offer an open-source mobile verification software development kit (SDK) for media quality measurement. Through the SDK, which will launch in early 2017, publishers will be able to measure their...

December 8, 2016

News Press Releases

The Trade Desk Integrates Integral Ad Science’s Video Viewability Pre-Bid Targeting to Increase Effectiveness of Digital Video Buys

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that The Trade Desk, a leading global demand-side platform, will integrate IAS’s full pre-bid video targeting suite to its...

November 2, 2016

News Press Releases

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the ONE by AOL platform.

October 13, 2016

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Portfolio categories: News

Rubicon Project, Integral Ad Science Offer Third-Party Viewability Scores For Video

Yahoo Gemini partners with Integral Ad Science for open viewability measurement

Digital media veteran appointed to accelerate Integral Ad Science growth across Europe

4 Question’s for Integral Ad Science’s CMO

IAB Tech Labs Simplifies Mobile Viewability, Takes Control Of Verification

Integral Ad Science Partners with Google, Others for Open Source Viewability

Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry

Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement

The Trade Desk Integrates Integral Ad Science’s Video Viewability Pre-Bid Targeting to Increase Effectiveness of Digital Video Buys

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

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