Share on LinkedIn
Share on XEnsure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360
IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed to streamline your advertising efforts and drive superior results.
In addition to our off-the-shelf pre-bid segments, you can now also automatically deploy your post-bid settings in pre-bid with IAS Quality Sync, all in Display & Video 360.
With IAS Quality Sync in Display & Video 360, you can:
- Simplify Your Workflow: With Quality Sync in Display & Video 360, you can easily manage all your settings for brand safety and suitability and invalid traffic in one place, reducing the potential for errors that can impact campaign performance.
- Reduce Block Rates: Quality Sync helps ensure that your campaigns maintain high quality by automating the alignment of pre- and post-bid settings to significantly lower block rates and enhance the quality of impressions.
- Maximize Efficiency: Our single segment ID approach simplifies activation across multiple campaigns and buying platforms, and enables consistency. This not only saves time but also improves overall campaign performance, leading to more effective media spend.
Quality Sync bundles brand safety and suitability, invalid traffic, MFA protection, URL blocklists, keyword blocklist settings, and more to provide comprehensive coverage across your programmatic media investments.
Contact an IAS representative today to learn more about Quality Sync and more available IAS products in Display & Video 360.
