Verizon is opening up and sharing some creative inspiration – ads that drive action. The native formats offered by Verizon drive great impact and returns along the entire path to purchase. Learn more.
NEED-TO-KNOW SESSION BRIEFS
Creatives in Control
Nick Law, Chief Creative Officer at Publicis Group, spoke about why and how creatives should lead a company. What people often forget is that the business is the product and the product is the business, and a disconnect between these functions can be lethal. With creatives in leadership roles, they will shape the future for efficiencies and stability.
Dreamers with Purpose: The Next 50 years
YoungHee Lee, Global Chief Marketing Officer at Samsung, took the stage to discuss how the future belongs to people who explore and challenge earlier than the rest. A company’s success relies on innovating for new generational needs. How can brands be storyliving instead of storytelling?
A Circle Big Enough for Us All
Target’s Chief Diversity Officer Caroline Wanga and Chief Creative Officer Todd Waterbury defined a brand as the connection that exists between a company’s beliefs and its behaviors. Wanga and Waterbury discussed how to create brand soul at scale by combining efforts of the hands, heart and head to truly provide equitable experiences.
THE DATA THAT INSPIRES CHANGE
Sometimes a “crisis” isn’t a bad thing. Crock-Pot saw 3.7 billion media impressions and a $300,000 sales uplift after an episode of “This Is Us” aired on NBC, where the slow cooker killed one of the main characters. Twitter & Contagious discuss the conversations that shape culture
More than 70% of Gen Z watch over 2 hours of YouTube every single day. What does this mean for marketers? Samsung: The next 50 years
Ernst & Young’s new CMO CFO Connection Report found that 90% of marketing and finance leaders believe that the two functions need to work more closely as their businesses pursue digital transformation. Read the full report here
More Is More: The Future of Prestige Content in the Streaming Age Condé Nast
As technology continues to disrupt entertainment, multi-platform experiences have created the potential for vast audience growth and deeper engagement. Vanity Fair editor-in-chief Radhika Jones hosts a discussion on how to make the influential and prestigious content on a dramatically larger and more dynamic scale.
From Design Thinking to Design Feeling Google
What does it look like and feel like to hold Google in your hands? In 2016, that was the assignment given to Ivy and the design team she leads at Google. Join Ivy Ross, VP of Design, as she explains the mission that her award-winning team embarked on to shift the company’s understanding of design through their approach to the creative process.