Every month IAS analyses hundreds of billions of impressions globally. These impressions span across every channel and platform from desktop and mobile to video and walled garden social platforms. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality in the United Kingdom.
In this webinar we present the results of the Media Quality Report for H1 2017. Learn how to use brand safety, viewability, and ad fraud benchmarks to bring greater transparency to your digital campaigns.
In our H1 2017 UK Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds...
In our H1 2016 Media Quality Report, you’ll find highlights on the state of media quality in global online advertising for display and video inventory, across multiple media metrics. This report provides key insights based on the hundreds of billions of impressions analyzed monthly in H1 2016.