Share on LinkedIn
Share on X
Connect with IAS at Cannes
Related Posts
The Next Horizon in Digital Advertising: Brand Safety and Opportunity in AI-Native Environments
As consumers embrace AI-native experiences, IAS is advancing the independent trust infrastructure marketers need to engage them with confidence. Digital advertising is entering one of its most significant structural evolutions as AI-native platforms become part of how consumers discover information,...
Cutting Through the AI Slop: IAS Brings Low-Quality GenAI Avoidance to Video Platforms
Controlling where your brand appears is becoming increasingly complex in the AI-era of media. The proliferation of digital video content continues expanding alongside the availability of new AI tools for generating content more rapidly than ever, making proactive control over...
Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention
Executive Summary IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetise users’ reading sessions by running hidden browser activity in the background. While users believe they are simply reading...
