Share on LinkedIn
Share on XA new AI-powered assistant making every marketer an expert
IAS is pleased to introduce IAS Agent, a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimise performance at scale.
Powered by the industry’s most comprehensive dataset and over 15 years of proprietary IAS insights, IAS Agent enables any marketer to deliver the trusted intelligence brands rely on to protect and drive performance across multi-million-pound campaigns.
Complete Transparency Behind Every Recommendation
Unlike many “black box” AI solutions, IAS Agent is built on the principle of explainable AI. Every recommendation is supported by clear, easy-to-understand context. Marketers receive both suggestions and explanations directly within the IAS Signal user interface (UI), allowing them to see exactly what IAS Agent is proposing and why while retaining full control to customise, override, or implement recommendations.
With IAS Agent, advertisers can turn insights into action, streamline workflows, and enhance performance in minutes.
IAS Agent Key Capabilities:
- Insight Generation: Automatically identifies trends and patterns within the Signal UI Overview Dashboard, highlighting what’s working and delivering campaign performance insights up to five times faster without manual analysis. Additional insights across Signal dashboards will continue to roll out throughout the year.
- Transparent Self-Reporting: IAS Agent clearly shows how it reaches each recommendation, enabling users to understand the rationale, confidently explain decisions, and fully grasp the logic behind its outputs.
- Full Control and Visibility: Customise, override, or adopt recommendations with complete visibility into the AI’s decision-making process, helping improve campaign setup and drive stronger performance.
- Efficiency Enhancement: Receive AI-generated recommendations for brand safety and suitability settings with minimal input, enabling scalable protection across all investments (coming soon).
- Campaign Activation: Simply interact with the agent using natural language to receive AI-powered guidance and streamline pre-campaign setup, no technical expertise required (coming soon).
Get Started with IAS Agent
This initial release introduces IAS Agent’s ability to automatically analyse Overview Dashboard data, enabling marketers to extract key insights, identify performance trends, and take action in minutes.
IAS Agent is an AI-powered, automated assistant that helps customers activate campaigns faster, optimise performance at scale, and unlock deeper insights from campaign data. Additional features and capabilities will continue to roll out throughout 2026 and beyond, further enhancing campaign activation, insights, and settings within the Signal UI.
Marketers looking to accelerate activation, reduce manual workflows, and optimise performance can start preparing for rollout today.
To learn more about IAS Agent or discover how it can support your team’s objectives, request a demo or get in touch with your IAS representative.
