At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory.
In this edition, we are pleased to introduce a new benchmark, Ad Completion as it makes its MQR debut. Additionally, we have created a Key Trends section that features major developments shaping media quality around the world. While these metrics are often used for future campaign strategy and optimisation, we also recognise their value for retrospective analysis.
Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behaviour have influenced digital advertising trends. In our latest MQR, we deep dive into key learnings from H1 2021, and present actionable opportunities for the industry as it prepares for a post-pandemic future.
Download the report to utilise IAS’s market-leading global benchmarks for better media quality today.