Bringing Greater Transparency to Marketers, Integral Ad Science Expands Partnership with Facebook
Additional reporting available for ads on Facebook, Instagram, and Audience Network.
Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced it has expanded its partnership with Facebook to address growing concerns around transparency and viewability in the digital advertising industry. Marketers can now access expanded measurement and reporting across Facebook, Instagram, and Facebook’s Audience Network, adding to video measurement capabilities first introduced in 2016.
To address the challenges around transparency, IAS continues to strengthen its partnership with Facebook to provide independent, third-party measurement to brands and agencies globally. This extended partnership is welcome by brands and agencies alike, and will drive greater visibility into campaign performance.
“IAS verification of my media buy across Facebook provides us with the much needed transparency we need to evaluate the quality of our investment,” said John Marshall, Global Head of Advertising Technology, at HP. “The data and hands-on support in analyzing performance have helped us to optimize our spend across our campaigns.”
“We’re glad to see this deepening of the relationship between IAS and Facebook, bringing greater transparency and campaign insight to our clients using IAS” said Joe Barone, GroupM Managing Partner, Brand Safety Americas.
The IAS-Facebook integration now includes additional reporting for Facebook, Instagram, and Audience Network.
- Facebook – IAS brought video and display viewability and fraud measurement to Facebook advertisers last year. Now advertisers can measure and evaluate performance across campaigns based on the 50% in view for 1 second standard for display ads on Facebook.
- Instagram – Viewability and fraud data are now available for display ads on Instagram. This data is now available across Instagram Display and Video.
- Facebook Audience Network – Fraud data is now available across Facebook’s Audience Network for video ads bought through the video view objective, extending third party measurement to inventory outside of Facebook’s owned and operated properties.
“Our industry must collaborate to move past our current challenges around transparency and measurement,” said David Hahn, CPO at IAS. “That’s why we’re continually working to expand our partnerships with companies like Facebook to address these issues head on and provide a more complete view of their media buys to our customers.”