The report anticipates more competition among advertisers to deliver their messages effectively on media like social media and CTV Indian Premier League (IPL) 2025, could be a game-changer for social media advertising, with advertising revenue expected between ₹6,000 crore and...
Leveraging IAS insights to optimise for better media efficiencies Vinda, one of the largest Fast Moving Consumer Goods (FMCG) companies for hygiene products in Asia, aimed to better leverage verification tools on Meta to drive impact toward their KPIs. Vinda...
Market-leading global benchmarks to drive business results The digital landscape has expanded beyond developments we’ve come to expect. From groundbreaking advancements in AI and machine-learning technology to near-constant innovation across environments and channels, it’s clear that marketers are juggling more...