How a Global Beauty Brand Sparked a 57% Lift in Conversions with Quality Attention
See how a top beauty brand used Quality Attention to spark a 57% lift in conversions. Read the full case study to see the results.
How Mitsubishi Canada Shifted Digital Performance into Overdrive
To maximize the campaign launch for the 2026 Mitsubishi Outlander, Mitsubishi Canada partnered with Integral Ad Science (IAS) to test an automated, media-quality approach to targeting.
The APAC Balancing Act: Media Quality’s Most Nuanced Market
APAC’s 2025 media quality profile is harder to sum up than a regional average suggests. The region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet its brand suitability fail rate is 1.3X baseline, above the global average. The...
Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention
IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetize users’ reading sessions by running hidden browser activity in the background.
Plan Earlier. Perform Better. Your 2026 Holiday Guide.
The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...
IAS Highlights: Cannes Lions 2026
From anchoring major panels across the Croisette to a packed fireside chat and an absolute powerhouse happy hour on the water, our presence at Cannes reflects our commitment to turning media quality into a true closed-loop performance engine.
How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand
Discover how OMD Hong Kong partnered with Integral Ad Science (IAS) to automate campaign optimization for a top logistics brand, resulting in a 28% lower Cost Per Click (CPC) and a 67% lower Cost Per Qualified Visit (CPQV).
The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season
IAS has expanded its Audience-Enhanced Targeting library with new segments built specifically for one of the year's most competitive shopping seasons.
IAS Quality Connect Brings Transparency to Publisher Campaign Optimization
IAS Quality Connect gives publishers direct, near real-time visibility into the exact media quality preferences that advertisers working with IAS enable for their campaign (which advertisers can opt-in to enable), allowing both sides to work together with total transparency.
First-Party Data Just Got A Lot Smarter: IAS and Databricks CustomerLake
Bypass technical bottlenecks and turn static customer data into dynamic, high-converting audiences at the speed of AI with IAS and Databricks CustomerLake.
IAS Brings Episode-Level Pre-Bid Optimization for Podcasts on and off Spotify via The Trade Desk
Building upon the AI-driven brand safety and suitability solutions previously introduced for the Spotify Audience Network, IAS is bringing unmatched precision to the space. Through an expanded partnership with Spotify, IAS has launched episode-level pre-bid optimization for programmatic audio—available first...
IAS Agent: Always-On Campaign Insights Built for Action
When you need answers, IAS Agent accelerates your path to insight — surfacing clear, informed recommendations in minutes rather than hours. And because every recommendation comes with the reasoning behind it, you're never left in the dark. You stay confident...
