CASE STUDY: ELEVATING BRAND SAFETY FOR HP INDIA WITH QUALITY SYNC PRE-BID

HP India, a leader in the technological industry, aimed to assess their media performance by analyzing their brand safety and suitability rates. HP India was interested in leveraging a product that assists in improving performance metrics, like brand safety pass rate, app/url exclusion list failure rate, and failure rates for brand suitability. 

In March and April, HP India ran across their favored DSP campaigns without IAS Quality Sync Pre-Bid (QSP) activated. During this period, they experienced higher failure rates for brand suitability and app-level quality, which raised significant brand safety concerns.

HP India was seeing high post bid failure rates for undesirable mobile app inventory, and HP India couldn’t proactively prevent their ads from appearing on undesirable mobile app inventory.

The Goal

Supported by IAS, HP India sought to understand the extent of the positive impact of Quality Sync, which seamlessly syncs pre- and post-bid settings, including app bundle IDs, within a single segment. This was activated in May and June, providing an effective workaround and leading to positive results.

To read more about the process and results, click here to download the full Case Study.