Case Study: IAS Quality Attention Drives Superior Results

IAS and Dentsu wanted to understand how IAS Quality Attention metrics could help drive quality conversions and meet campaign KPIs for their advertiser client, Standard Chartered Bank (SCB). SCB was the first financial bank brand to utilize Quality Attention Measurement to meet industry and regional benchmarks.

This study examines the impact of Quality Attention across important KPIs like cost-per-conversion and conversion rate across display ad formats. Coupled with financial data collected from IAS’s Total Visibility product, we examine the impact of data on improving both cost and performance.

The advertiser’s campaign results enable IAS to connect attention scores to business results while also providing insights on the costs saved when optimizing toward higher attention.

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