Case Study: How Optimising for Quality Attention Drove Superior Results For OMD

Background

In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client a major transportation advertiser’s online campaigns to achieve superior performance metrics. OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR), and cost-per-click (CPC) to drive decisions across their client’s campaigns, but the transportation advertiser realized that more sophisticated indicators were needed to support and inform their optimization decisions.

The Goal

OMD sought to enhance their client’s campaign effectiveness and gain comprehensive insights into the financial impact of media quality. OMD and their client turned to Integral Ad Science (IAS) to leverage our Quality Attention^TM and Total Visibility^TM solutions, aiming to revolutionize their client’s optimization strategies and gain transparency into financial and performance insights.

With this integration, the major transportation advertiser became the first in market to employ Quality Attention^TM with Total Visibility^TM in APAC with OMD.

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