Programmatic - Integral Ad Science

IAS & Anzu bring media quality to in-game advertising

Access a new level of transparency with Invalid Traffic and Viewability measurement for your in-game ads Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion...

July 28, 2022

IAS Programmatic Mini Series Explainer Videos

Channels Featured Programmatic

IAS Programmatic Mini Series Explainer Videos

Learning with IAS Our IAS Programmatic Mini Series of explainer videos, gives our audiences the opportunity to learn more about the programmatic digital ecosystem. Scroll down for our episodes and keep an eye out for more to come. If there...

July 4, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimisation Featured Insights Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Amplifying Media Quality in Digital Audio

Ad Fraud Audio Featured Programmatic Research

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

June 16, 2022

Contextual Targeting Programmatic

Watch: Power of Context at Ad Tech Delhi 2022

The digital advertising landscape is shifting, and one thing has been made clear: context is critical. Imagine reading an article about a luxury hotel, then noticing an ad for used cars. Or making your weekly grocery purchase and seeing an...

May 24, 2022

Brand Safety & Suitability Channels Contextual Targeting Programmatic

How to Protect your Brand During the Federal Elections

Leverage industry-leading technology to identify where, when and how illegal bots are infiltrating your media plan by preventing wasted media spend, at scale. Start blocking ad fraud threats with precision this election season, before the impression is even served so...

May 4, 2022

IAB Digital Ad Ops Conference Sydney 2022 – The Future of CTV Transparency

Channels CTV & Video Programmatic Webinars & Videos

IAB Digital Ad Ops Conference Sydney 2022 – The Future of CTV Transparency

On Thursday, 7 April 2022, we joined PubMatic on stage for Digital Ad Ops in Sydney, one of the most hotly anticipated conferences in the digital advertising industry for 2022. Our ANZ Country Manager Jessica Miles joined Tim Purss, PubMatic and Phil Cowlishaw, Adobe to...

April 21, 2022

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

Programmatic Publisher

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

What Drives Marketing Outcomes? We believe that to drive optimal outcomes, you need both Media Quality + Media Cost. In one scenario you are focused on buying super premium, quality placements which can be expensive. On the other hand, clients...

April 20, 2022

Masters of Media – Alison Costello, National Head of Digital, OMD Australia

CTV & Video Programmatic

Masters of Media – Alison Costello, National Head of Digital, OMD Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Alison Costello is the National Head of Digital at OMD Australia. A graduate from the...

April 6, 2022

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Category: Programmatic

IAS & Anzu bring media quality to in-game advertising

IAS Programmatic Mini Series Explainer Videos

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Amplifying Media Quality in Digital Audio

Watch: Power of Context at Ad Tech Delhi 2022

How to Protect your Brand During the Federal Elections

IAB Digital Ad Ops Conference Sydney 2022 – The Future of CTV Transparency

On-Demand Webinar: IAS, Emtek Digital, GroupM Indonesia – New Ways to Buy Digital Media: Quality Impressions are for Everyone

Masters of Media – Alison Costello, National Head of Digital, OMD Australia

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