Programmatic Archives

Retail Webinar: Maximising Your Media Ad Spends

A must watch On-Demand Webinar for Retail industry. Our ANZ Country Manager Jessica Miles was honoured to join a fantastic webinar in association with National Online Retailers Association (NORA) alongside Nicola Clement of Myer, Bronte Jackson of Miss Amara, James...

November 14, 2022

Here’s How Marketers Can Create Outcomes For Programmatic Campaigns

Efficiency & Optimisation Programmatic

Here’s How Marketers Can Create Outcomes For Programmatic Campaigns

In this opinion piece, Jessica Miles (pictured), country manager, ANZ at IAS discusses the importance of finding inefficiencies in your supply path and optimising outcomes in the world of programmatic campaigns. A recent JAPAC report by OpenX showed buyers are...

October 6, 2022

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Featured Insights Programmatic

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Azmat Habibulla is the Chief Marketing Officer of South Indian Bank. She is a...

September 28, 2022

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Featured Insights Programmatic

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Tim Whitfield is the General Manager of Technology at WooliesX. He is an integral...

September 13, 2022

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

Featured Insights Programmatic

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Joshua Lee is the National Head of Digital & Data at Zenith Media Australia....

August 24, 2022

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

Contextual Targeting Programmatic

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the APAC advertising industry, on all matters digital. Ravi Rajotia is the Associate Vice President, Media Planning at OMD India. He helps...

August 15, 2022

Programmatic

IAS & Anzu bring media quality to in-game advertising

Access a new level of transparency with Invalid Traffic and Viewability measurement for your in-game ads Gaming has emerged as a crucial format to reach engaged consumers. In fact, consumer spend for mobile gaming is projected to reach $136 billion...

July 28, 2022

Brand Safety & Suitability In the media Programmatic

What can brands do to execute a diverse and inclusive media plan?

Brands have been slow to execute inclusive media plans programmatically, and expect agency partners to dig deeper through market and audience research. Diversity and representation are currently lacking in media planning, especially in the Asia-Pacific region, where video advertisements still...

July 4, 2022

IAS Programmatic Mini Series Explainer Videos

Channels Featured Programmatic

IAS Programmatic Mini Series Explainer Videos

Learning with IAS Our IAS Programmatic Mini Series of explainer videos, gives our audiences the opportunity to learn more about the programmatic digital ecosystem. Scroll down for our episodes and keep an eye out for more to come. Episode 1...

July 4, 2022

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Category: Programmatic

Retail Webinar: Maximising Your Media Ad Spends

Here’s How Marketers Can Create Outcomes For Programmatic Campaigns

Masters of Media – Azmat Habibulla, Chief Marketing Officer, South Indian Bank

Masters of Media – Tim Whitfield, General Manager of Technology, WooliesX part of Woolworths Group

Masters of Media – Joshua Lee, National Head of Digital & Data, Zenith Media Australia

Masters of Media – Ravi Rajotia, Associate Vice President, Media Planning, OMD

IAS & Anzu bring media quality to in-game advertising

What can brands do to execute a diverse and inclusive media plan?

IAS Programmatic Mini Series Explainer Videos

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