programmatic Archives

DOOH & its verification capabilities the next big thing for advertisers in APAC?

For the uninitiated, Digital Out-of-Home (DOOH) refers to ads, and video showcased outside the home at billboard locations such as bus shelters, shopping centers, and large roadside billboards. The message delivery is supported by rich and dynamic digital technology, maximised...

July 6, 2020

Total Visibility: Media transparency in the era of efficiency

Ad Fraud Channels CTV and Video Mobile & In-App programmatic

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this...

June 12, 2020

Follow the Money: Gain radical transparency with Total Visibility from IAS and Amino Payments

programmatic

Follow the Money: Gain radical transparency with Total Visibility from IAS and Amino Payments

With Total Visibility from IAS + Amino, advertisers gain radical transparency with tools to quantify the value of their media & optimize their campaigns.

May 12, 2020

Introducing Total Visibility with Amino Payments

programmatic

Introducing Total Visibility with Amino Payments

In an effort to close the programmatic transparency gap and assure efficient quality media transactions, IAS has formed an exclusive, industry-first partnership with Amino Payments.

April 29, 2020

Brand Safety & Suitability programmatic Topics

Make a list, check it twice: a holiday buying guide

The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...

November 11, 2019

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

programmatic

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.

October 30, 2019

Ad Fraud Mobile & In-App programmatic Resources

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...

October 9, 2019

Ad Fraud CTV and Video programmatic

OTT Evolution: Webinar Q&A

In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself. Check out our answers to questions not addressed during the webinar here.

June 13, 2019

Brand Safety & Suitability Insights programmatic Resources Topics

How Omnicom UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired content....

June 12, 2019

Real-time viewability insights for real-time optimization

Insights programmatic Viewability

Real-time viewability insights for real-time optimization

The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.

May 8, 2019

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Category: programmatic

DOOH & its verification capabilities the next big thing for advertisers in APAC?

Total Visibility: Media transparency in the era of efficiency

Follow the Money: Gain radical transparency with Total Visibility from IAS and Amino Payments

Introducing Total Visibility with Amino Payments

Make a list, check it twice: a holiday buying guide

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Webinar: 2019 Holiday Buying Unwrapped

OTT Evolution: Webinar Q&A

How Omnicom UK reduces brand risk and media waste for advertisers

Real-time viewability insights for real-time optimization

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Category: programmatic

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