We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.
Viewability, transparency, and collaboration top IAS' list of major trends for digital advertising in 2018.
In the beginning, there was the banner but today's digital advertising ecosystem has changed with the rise of social media platforms. Learn how marketers can close the loop on digital campaigns by embracing the power of social and third-party verification.
Breaking down walls means better optimisation The buyer journey has gone mobile, and marketers have taken notice. Self-educating consumers are using their mobile devices to engage with brands on social platforms and provide real-time feedback. Actively collaborating on these platforms,...
Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves as new platforms pop up, and existing platforms find new and unexpected ways for people to connect with friends, families, influencers, celebrities, brands, and more.