Category: Proprietary Platforms
The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
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Ad FraudBrand Safety & SuitabilityChannelsCTV & VideoIn the mediaMobile & In-AppProprietary PlatformsResearchResourcesTopicsTrends and reportsViewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
June 4, 2020
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WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC
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Ad FraudCTV & VideoInsightsMobile & In-AppProprietary PlatformsWebinars & Videos

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious apps, and more, ad fraud has evolved in such a way that it can impact every element of digital advertising including evolving mediums and leading to erosion of media investment across platforms.
May 21, 2020
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