Social Platforms Archives

Scale your YouTube strategy with confidence

YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with...

June 2, 2020

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Ad Fraud CTV and Video Insights m Mobile & In-App Social Platforms Webinars & Videos

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious...

May 21, 2020

Masters of Media: Alessandro Felicani, Coty

Insights m Mobile & In-App Resources Social Platforms

Masters of Media: Alessandro Felicani, Coty

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We speak with Alessandro Felicani, the Category Lead Luxury SEA & India of Coty. Alessandro is...

May 20, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Research Social Platforms

Research: How advertisers can navigate the consumer privacy landscape in Australia

The ability to collect consumer data online has revolutionised digital advertising. By allowing for customised targeting strategies, data collection enabled marketers to better reach the right consumers, at the right time, in the right places. With the expansion of privacy...

May 15, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Mobile & In-App Social Platforms Viewability Webinars & Videos

On-demand webinar: 2020 APAC Industry Pulse

IAS surveyed industry experts across Asia-Pacific about the trends, challenges, and technologies that will propel digital advertising in 2020. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have...

April 3, 2020

Brand Safety & Suitability CTV and Video Mobile & In-App Social Platforms

Google to scrap third-party cookies: Will it crumble parts of the digital ad world?

In two years, Google plans to make third-party cookies obsolete on Chrome as part of its open source initiative, Privacy Sandbox, which was first announced in August last year. This comes as users are demanding greater privacy – including transparency,...

January 31, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights m Mobile & In-App Social Platforms Viewability

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...

January 31, 2020

CTV and Video Insights m Mobile & In-App Social Platforms

Product Sneak Peek 2020

In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to...

January 31, 2020

Ad Fraud Brand Safety & Suitability Insights m Mobile & In-App Resources Social Platforms

Masters of Media: Annie Chan, GroupM

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Annie Chan, Director, Tech Partnerships APAC Platform services at GroupM. Annie is an...

January 1, 2020

Brand Safety & Suitability Channels Social Platforms Topics

Bringing greater brand safety controls to Facebook video

IAS teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos.

November 20, 2019

Creatives made for social drive better performance

Channels Social Platforms Topics Viewability

Creatives made for social drive better performance

A major logistics company partnered with IAS to discover the performance gap between made-for-social creatives and television-port video creatives.

October 28, 2019

Guides Social Platforms

Social Cheat Sheet

Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.

October 17, 2019

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Social Platforms

WFA x IAS Webinar: A Marketer’s guide to digital ad fraud in APAC

Masters of Media: Alessandro Felicani, Coty

Research: How advertisers can navigate the consumer privacy landscape in Australia

On-demand webinar: 2020 APAC Industry Pulse

Google to scrap third-party cookies: Will it crumble parts of the digital ad world?

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Product Sneak Peek 2020

Masters of Media: Annie Chan, GroupM

Bringing greater brand safety controls to Facebook video

Creatives made for social drive better performance

Social Cheat Sheet

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Social Platforms

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