Since the World Federation of Advertisers (WFA) Compendium of Ad Fraud Knowledge for Media Investors was first published in 2016, digital ad fraud has continued to appear in many different forms and shows no sign of abating. Across bots, pixel stuffing, malicious apps, and more, ad fraud has evolved in such a way that it can impact every element of digital advertising including evolving mediums and leading to erosion of media investment across platforms.
Hosted by Ranji David, Director – Asia Pacific, Marketing Services at WFA, this webinar covers a comprehensive guide to deep dive into the impacts of digital ad fraud in APAC.
Watch the on-demand webinar and join Laura Quigley, Senior Vice President, Asia Pacific at IAS, as she:
- provides an update on the widespread reach of the multibillion-dollar business of ad fraud in digital advertising, globally and in the APAC region
- demonstrates why ad fraud is detrimental for digital campaigns across channels
- explains why it is business-critical for brands to combat digital ad fraud and shares tips on how this can be done.
Complete the below form to watch the on-demand webinar today! Interested to dive further into digital ad fraud? Here’s our ‘Ad Fraud: the Essentials’ guide’.