Products Archives

Why Brand Safety on Social Is No Longer Enough

The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...

April 16, 2026

Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance

Efficiency & Optimization Featured Insights Products

Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance

IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.

March 31, 2026

The Continuous Power of Automated Performance Targeting

Contextual Targeting Products

The Continuous Power of Automated Performance Targeting

Powered by Total Visibility supply path data, Dynamic Performance Profiles deliver automated performance targeting that replaces that manual burden with an AI engine that has a pulse.

March 27, 2026

Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences

Contextual Targeting Featured Products Programmatic

Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences

IAS is evolving the foundation of digital media quality into a next-generation suite of performance-driven solutions. Audience-Enhanced Targeting (AET) unifies the strategic depth of audience data with the real-time intent of contextual targeting, helping advertisers reach the right audiences in...

March 13, 2026

Contextual Targeting Featured Products Programmatic

Targeting for Performance at IAS

While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class semantic intelligence to comprehend the actual meaning, sentiment, and emotion of a page. With Context Control Targeting, IAS analyzes page-level meaning,...

March 2, 2026

Brand Safety & Suitability Featured Products Programmatic Research

Signals of Safety: Brand Integrity for the AI-Driven World

AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.

February 25, 2026

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

Efficiency & Optimization Featured Products

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

IAS Total Visibility: The industry’s first end-to-end automated SPO solution designed to help advertisers make smarter, faster, and more effective media buying decisions that make marketers’ dollars go further.

January 14, 2026

Brand Safety & Suitability Featured Products Research

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

November 14, 2025

Featured Our Partners Products Proprietary Platforms

TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers

IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business.

October 28, 2025

Elevating Transparency and Performance with IAS’s Impression Feed

Featured Insights Products

Elevating Transparency and Performance with IAS’s Impression Feed

Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what’s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed...

May 30, 2025

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Category: Products

Why Brand Safety on Social Is No Longer Enough

Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance

The Continuous Power of Automated Performance Targeting

Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences

Targeting for Performance at IAS

Signals of Safety: Brand Integrity for the AI-Driven World

Automating Supply Path Optimization: Unlock Efficiency with IAS’s Total Visibility

Performance & Brand Equity in the New Media Landscape

TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers

Elevating Transparency and Performance with IAS’s Impression Feed

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