Insights Archives

Jessica Miles, Sales Director ANZ, featured in Adnews

Our very own Jessica Miles, ANZ Sales Director, was recently featured in Adnews Industry Profile. Adnews is one of the leading trade publications in Australia. On the profile, she talks about fighting the good battle against poor media quality and lack...

December 1, 2017

Masters of Media: An Interview with Sam Thompson, Amplifi Australia

Insights

Masters of Media: An Interview with Sam Thompson, Amplifi Australia

Name: Sam ThompsonJob Title: Programmatic StrategistCompany: Amplifi Australia The Australian online advertising market continued double-digit year-on-year growth, reaching $7.6 billion in 2017 financial year, according to the latest IAB/PWC Online Advertising Expenditure Report. More than half of all digital ads...

November 28, 2017

Insights

How digital advertising can benefit from the growth of AI

Less than a century has elapsed since the idea of artificial intelligence began to stir excitement in the field of computing. In this short time artificial intelligence and machine learning have taken off, spilling over the walls of academia and...

November 21, 2017

10 minutes with the Trustworthy Accountability Group (TAG)

Insights Publisher

10 minutes with the Trustworthy Accountability Group (TAG)

Name: Mike Zaneis Title: President and CEO Joined TAG: May 2015 Degrees & certifications: JD and MPP, Georgetown University Who should be held responsible for digital ad fraud? It’s easy to point to one area of the digital ecosystem, but...

October 19, 2017

Insights

What John Snow can teach us about advertising

Advertising and medicine may seem like completely unrelated disciplines, but below the surface they share important similarities. Today’s brand marketer’s serve consumers ads because they believe that advertising will directly or indirectly lead to more sales, either through immediate purchases...

October 2, 2017

Brand Safety & Suitability Insights

The differences in media quality across the globe

Our Media Quality Reports help you invest in digital with greater confidence by illustrating the state of online inventory today, for both display and video ads, across desktop and mobile. To provide this report, we analysed data from 300 billion...

September 29, 2017

Monetising ad fraud: the fraudsters perspective

Ad Fraud Insights

Monetising ad fraud: the fraudsters perspective

The IAB and Ernst & Young estimate that $4.6 billion is lost due to ad fraud / non human traffic annually in the US. This is only one estimate, there are numerous estimates, with some reaching over 10 billion. However,...

September 19, 2017

Insights

The life of a third party cookie

Cookies are small pieces of data stored in your browser that websites use to remember important information regarding online activity. Cookies define our web-identity, for example they are able to retrieve your browsing history on a newspaper website in order...

September 4, 2017

Bringing transparency to mobile in-app buys with MoPub

Insights Mobile & In-App Viewability

Bringing transparency to mobile in-app buys with MoPub

To provide a seamless and scalable solution to publishers and buyers alike, MoPub has integrated the Integral Ad Science (IAS) software development kit (SDK) for viewability measurement into their latest update. IAS viewability measurement is enabled by default and available...

August 31, 2017

Brand Safety & Suitability Insights Viewability

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...

August 7, 2017

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Category: Insights

Jessica Miles, Sales Director ANZ, featured in Adnews

Masters of Media: An Interview with Sam Thompson, Amplifi Australia

How digital advertising can benefit from the growth of AI

10 minutes with the Trustworthy Accountability Group (TAG)

What John Snow can teach us about advertising

The differences in media quality across the globe

Monetising ad fraud: the fraudsters perspective

The life of a third party cookie

Bringing transparency to mobile in-app buys with MoPub

Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science

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Category: Insights

ACCESS THE STUDY NOW.

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