Resources Archives

Masters of Media: Rohan Mahajan, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Rohan Mahajan, Performance Head at Omnicom Media Group (OMG) Indonesia. He’s an expert...

February 2, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights m Mobile & In-App Social Platforms Viewability

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...

January 31, 2020

CTV and Video Insights m Mobile & In-App Social Platforms

Product Sneak Peek 2020

In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to...

January 31, 2020

CTV and Video Insights m

Open Measurement: The final lap

The Open Measurement initiative was created to solve an industry-wide challenge, but there's still more to do when it comes to streamlining measurement in the digital advertising ecosystem.

January 28, 2020

Brand Safety & Suitability Insights m

Brand Suitability: Are you there yet?

Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.

January 14, 2020

Brand Safety & Suitability Research Resources Topics

Brand safety is best for everyone. Brand suitability is best for you.

At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration...

January 13, 2020

Ad Fraud Brand Safety & Suitability Insights m Mobile & In-App Resources Social Platforms

Masters of Media: Annie Chan, GroupM

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Annie Chan, Director, Tech Partnerships APAC Platform services at GroupM. Annie is an...

January 1, 2020

Brand Safety & Suitability Insights m Research

Predictions: Digital marketing predictions for 2020

CMO asks the experts about what digital marketing will hold in 2020 Contextual advertising experiences a renaissance GumGum SVP of global commercial development, Adam Schenkel, said contextual advertising, the centuries old way of reaching relevant audiences by placing an ad...

December 30, 2019

Brand Safety & Suitability Insights m

Evolving brand safety to brand suitability: How do you find suitable spaces?

Guinness beer is renowned for its clever and resonant advertising. But is a focus on creative alone enough? Let’s take a moment to unpack the role of environmental context.

December 11, 2019

Resources

A global beverage leader perfects brand suitability with IAS

This case study focuses on a global alcoholic beverage leader with over 200 brands sold in 180 countries in every category to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel...

November 7, 2019

Brand Safety & Suitability Research

The Ripple Effect

IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?

November 7, 2019

Research Resources

Shifting gears from Brand Safety to Brand Suitability

As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer's opinion?

October 31, 2019

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Resources

Masters of Media: Rohan Mahajan, OMG

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Product Sneak Peek 2020

Open Measurement: The final lap

Brand Suitability: Are you there yet?

Brand safety is best for everyone. Brand suitability is best for you.

Masters of Media: Annie Chan, GroupM

Predictions: Digital marketing predictions for 2020

Evolving brand safety to brand suitability: How do you find suitable spaces?

A global beverage leader perfects brand suitability with IAS

The Ripple Effect

Shifting gears from Brand Safety to Brand Suitability

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