Resources Archives

Masters of Media: Sumit Sharma, Facebook

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Sumit Sharma is the APAC Product Marketing Lead, Apps & Services at Facebook. He’s an experienced...

February 20, 2020

Ad Fraud Brand Safety & Suitability Insights m Resources Viewability

Masters of Media: Vitya Vijayan, M&C Saatchi Performance

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Vitya Vijayan is the Account Director at M&C Saatchi Performance and she’s an expert in running...

February 16, 2020

Ad Fraud Brand Safety & Suitability Insights m

‘A False Sense Of Security’: Emerging Ad Fraud Tactics

As more money pours into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem. The World Federation of Advertisers (WFA) estimates...

February 10, 2020

Brand Safety & Suitability CTV and Video Insights m Resources

Masters of Media: Linda Taylor, iflix

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. Linda Taylor is the Director of Programmatic Strategy, Southeast Asia at iflix and she has almost...

February 9, 2020

Brand Safety & Suitability Insights m Resources

Masters of Media: Rohan Mahajan, OMG

In this exclusive “Masters of Media” series, Integral Ad Science (IAS) speaks to the Movers and Shakers of the Southeast Asia advertising industry, on all matters digital. We spoke to Rohan Mahajan, Performance Head at Omnicom Media Group (OMG) Indonesia. He’s an expert...

February 2, 2020

Ad Fraud Brand Safety & Suitability CTV and Video Insights m Mobile & In-App Social Platforms Viewability

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes. The announcement: Measuring business outcomes, the rise of contextual targeting in a cookie-less...

January 31, 2020

CTV and Video Insights m Mobile & In-App Social Platforms

Product Sneak Peek 2020

In 2019, IAS explored uncharted territory with CTV, shifted from Brand Safety to Brand Suitability, and scaled on social – as we look back on the year, here are our favorite product innovations and a sneak peek of what's to...

January 31, 2020

CTV and Video Insights m

Open Measurement: The final lap

The Open Measurement initiative was created to solve an industry-wide challenge, but there's still more to do when it comes to streamlining measurement in the digital advertising ecosystem.

January 28, 2020

Brand Safety & Suitability Insights m

Brand Suitability: Are you there yet?

Does your brand safety strategy tick all the boxes? Find out! Test the strength of your digital advertising campaign today.

January 14, 2020

Brand Safety & Suitability Research Resources Topics

Brand safety is best for everyone. Brand suitability is best for you.

At Integral Ad Science, we’ve had a strong brand safety solution since our inception. Now, as the number of platforms and places your brand can appear rapidly grows, relying just on safety is not enough. We’ve invested in new technologies that take into consideration...

January 13, 2020

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Category: Resources

Masters of Media: Sumit Sharma, Facebook

Masters of Media: Vitya Vijayan, M&C Saatchi Performance

‘A False Sense Of Security’: Emerging Ad Fraud Tactics

Masters of Media: Linda Taylor, iflix

Masters of Media: Rohan Mahajan, OMG

Measuring business outcomes is the biggest challenge for APAC: Mumbrella

Product Sneak Peek 2020

Open Measurement: The final lap

Brand Suitability: Are you there yet?

Brand safety is best for everyone. Brand suitability is best for you.

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