IAS and Pinterest have joined forces to provide Brand Safety and Suitability Measurement aligned to the GARM framework, as part of Total Media Quality for Pinterest.
What is sustainability measurement? Sustainability measurement is the practice of measuring, campaigning, and optimizing while minimizing the amount of CO2 or other harmful emissions caused from marketing efforts. While you may not think tech companies play a role in the...
Ensuring data privacy while gaining actionable insights is more crucial than ever. As marketers strive to capture consumer interest and measure the effectiveness of their campaigns, innovative solutions are needed to navigate the challenges of data privacy and measurement accuracy....