IAS & Anzu launch first-to-market in-game measurement solution

Did you know that 56% of gamers say they spend more than eight hours per week playing video games? Not only is the gaming audience growing — they’re also highly engaged. With such a captivated audience, in-game advertising opportunities are more plentiful than ever before — and the need to monitor media transparency has never been more important.

IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments. Through this solution, advertisers can access best-in-class third party measurement to gain transparency and verify that their Anzu in-game advertisements reach real people.

Here’s what you get:

• Innovative, global 2D and intrinsic 3D in-game measurement coverage for a holistic view of your media buys
• Comprehensive coverage for display and video ad formats across all campaign types and environments including mobile, PC, and console
• Trusted, third-party daily reporting with key metrics including viewability, time-in-view, percent completed, invalid traffic rate, and more

Make data-driven marketing decisions with 3D intrinsic in-game media quality measurement. Download the one sheet now to get started.