IAS Expands Meta Brand Safety and Suitability Measurement

IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. You can now run with confidence across Meta by ensuring your ads are appearing next to content aligned with your brand’s suitability goals.

This ability to measure for misinformation in ad environments on Meta allows marketers to safeguard and scale their brand for some of 2024’s most critical advertising opportunities — global elections and the Olympics. 

IAS and Meta are expanding the Brand Safety and Suitability Measurement coverage to support five additional languages, providing advertisers even more global coverage. Plus, for more actionability IAS is expanding its dashboard reporting capabilities. Key highlights include:

• Granular insights with expanded content-level reporting to all eligible posts, with insights aligned to the GARM framework for expanded transparency into your content adjacency
• Efficient filtering of all metrics within the Signal UI to selected dimensions and date range, including campaign, ad sets, and inventory type for more actionable insights
• Easy-to-use visuals to understand how your campaign is performing across the GARM framework, enabling easy validation and adjustment to your Meta 1P inventory filter

Avoid misinformation to safeguard and scale on Meta platforms. Download the one sheet or reach out to an IAS representative to get started.