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Share on XNew AI-powered assistant makes every marketer an expert — instantly
Today, IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights instantly, and optimize performance at scale.
Powered by the industry’s most comprehensive dataset and more than 15 years of proprietary IAS insights, IAS Agent empowers any marketer to deliver the trusted intelligence brands rely on to protect and drive performance for multimillion-dollar campaigns.
Complete Transparency into Every Recommendation
Unlike many black box AI solutions, IAS Agent is built on a principle of “explainable AI.” Every recommendation comes with clear, easy-to-understand context. Marketers receive suggestions and explanations within the IAS user interface (UI) to see exactly what IAS Agent is proposing and why, and also gives them control to customize, override, or adopt recommendations.
With IAS Agent, advertisers can turn insights into action, improving workflow and boosting performance instantly.
IAS Agent Key Capabilities:
- Transparent Self-Reporting: IAS Agent shows its work, allowing you to understand the reasoning behind each recommendation, letting you confidently explain decisions and understand the logic driving IAS Agent outputs.
- Full Control and Visibility: Customize, override, or adopt recommendations with full visibility into the AI’s decision-making process to improve campaign set up and drive performance
- Efficiency Enhancement: Receive AI-generated recommendations for brand safety and suitability settings with minimal input, scaling protection across all investments
- Instant Insights: Automatically spots trends and patterns across all IAS UI dashboards, surfacing what’s working and delivering campaign performance insights up to 5x faster—without manual analysis
- Campaign Activation: Simply chat with the agent using natural language for AI-powered guidance to streamline pre-campaign setup — no technical knowledge required.
Get Started With IAS Agent
IAS Agent will be available globally in the IAS UI in early Q1 2026 at no additional cost. Marketers looking to accelerate activation, reduce manual workflow, and optimize performance instantly can begin preparing for rollout today.
To learn more about IAS Agent or to see how it can support your team’s goals, request a demo below or reach out to the IAS team for more information.
