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IAS is pleased to introduce IAS Agent — a new AI-powered assistant designed to help marketers activate campaigns faster, uncover deeper insights in minutes, and optimize performance at scale.
Powered by the industry’s most comprehensive dataset and more than 15 years of proprietary IAS insights, IAS Agent empowers any marketer to deliver the trusted intelligence brands rely on to protect and drive performance for multimillion-dollar campaigns.
Complete Transparency into Every Recommendation
Unlike many black box AI solutions, IAS Agent is built on a principle of “explainable AI.” Every recommendation comes with clear, easy-to-understand context. Marketers receive suggestions and explanations within the IAS Signal user interface (UI), enabling them to see exactly what IAS Agent is proposing and why—while maintaining full control to customize, override, or adopt recommendations.
With IAS Agent, advertisers can turn insights into action, improving workflow and boosting performance in minutes.
IAS Agent Key Capabilities:
- Insight Generation: Automatically identifies trends and patterns within the Signal UI Overview Dashboard, surfacing what’s working and delivering campaign performance insights up to 5x faster—without manual analysis. Additional insights across Signal dashboards will continue rolling out throughout the year.
- Transparent Self-Reporting: IAS Agent shows its work, allowing you to understand the reasoning behind each recommendation, letting you confidently explain decisions and understand the logic driving IAS Agent outputs.
- Full Control and Visibility: Customize, override, or adopt recommendations with full visibility into the AI’s decision-making process to improve campaign set up and drive performance
- Efficiency Enhancement: Receive AI-generated recommendations for brand safety and suitability settings with minimal input, scaling protection across all investments (coming soon)
- Campaign Activation: Simply chat with the agent using natural language for AI-powered guidance to streamline pre-campaign setup — no technical knowledge required (coming soon).
Get Started With IAS Agent
This initial release introduces IAS Agent’s ability to automatically analyze Overview Dashboard data, helping marketers extract key insights, identify performance trends, and take action in minutes.
IAS Agent is an AI-powered, automated assistant that helps customers activate campaigns faster, optimize performance at scale, and extract deeper insights from campaign data. Additional features and capabilities will continue to roll out throughout 2026 and beyond, further enhancing campaign activation, insights, and settings within the Signal UI.
Marketers looking to accelerate activation, reduce manual workflow, and optimize performance can begin preparing for rollout today.
To learn more about IAS Agent or to see how it can support your team’s goals, request a demo below or reach out to the IAS team for more information.
