Quality Attention™ Drives Brand Lift for Pernod Ricard

IAS Japan partnered with INTAGE, a leading online survey provider, to better understand the relationship between brand KPIs and IAS Quality AttentionTM scores for Pernod Ricard’s  Chivas Regal brand.

STUDY DESIGN

Together, IAS and INTAGE conducted a brand lift study, analyzing how varying levels of IAS Quality Attention™ scores influenced campaign performance. A custom KPI analysis segmented results into low attention (scores 1–57) and high attention (scores 58+) groups.

THE RESULTS

The findings highlighted the powerful impact of attention: 

• Among whiskey-interested audiences, ads with above-average Quality Attention™ scores drove a 10% higher lift in brand awareness  compared to lower-attention ads. 
• These high-attention audiences were also 5% more likely to purchase Chivas Regal, demonstrating stronger engagement and intent among key decision-makers.

Download the full case study now to learn how Pernod Ricard maximized campaign impact through higher attention.