Industry-leading Viewability and Invalid Traffic verification on Facebook and Instagram Reels

Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on our newest coverage — Facebook and Instagram Reels.

With industry-leading Viewability and IVT reporting, you get:

• MRC-accredited, visual third-party measurement and reporting on Facebook and Instagram
• Insights down to the creative level to drive performance and validate your campaigns
• Consistent measurement across global media buys to understand performance

Meta platforms supporting IAS’s Viewability and IVT measurement include:

• NEW Facebook & Instagram Reels
• Facebook & Instagram Feeds Facebook & Instagram In-Stream
• Facebook & Instagram Stories
• Facebook Watch
• Facebook Audience Network, plus more

Know that your campaigns are engaging real users and driving outcomes with IAS’s easy-to-use visual and creative-level reporting. Download the one sheet now to get started.