Author at Integral Ad Science

Watch On-Demand: Cookieless Campaigns

Cookie deprecation has sparked quite the conversation Among the many changes we’ve experienced in 2020, cookie deprecation has the industry talking. Concerns about data privacy have not only led to increasing legislation but are also driving technological change. Still, the...

December 16, 2020

Brand Safety & Suitability Research

How do consumers define the quality of ad environments?

In the second wave of our contextual advertising research, we explore how consumers define the quality of ad environments. We found that the way consumers think about ad environment quality depends on the advertising vertical. In fact, consumers weigh quality...

December 11, 2020

Insights Research

The 2021 Industry Pulse Report

With a new decade came new challenges—some anticipated, some completely unexpected. In 2020, consumers stayed home, the media navigated global crises, and the advertising industry adjusted to shifting budgets, behaviors, and preferences. As we look ahead, our latest digital advertising...

December 8, 2020

Brand Safety & Suitability Topics

Introducing The Ripple Effect 2.0: Next Wave

In our follow up to the Ripple Effect, The Ripple Effect 2.0 goes beyond how the environment quality affects consumer brand perception to understand how consumers actually define quality. We found that the way consumers think about environment quality, as...

November 12, 2020

Insights

What to expect: 2020 Holiday shopping

Did you know that only 2% of holiday shoppers plan to shop exclusively in stores this season? Amidst coronavirus, the holiday shopping trends this season are going to be a bit different than what we’re used to.

October 29, 2020

CTV & Video Research

Press Play: CTV and Ads

Before connected TV, primetime ruled. Imagine families arguing over the remote, unable to pause or stream another time, rushing to grab snacks during commercial breaks, and therefore, missing the ads altogether. Fast forward to today and step aside, TV Guide!...

October 27, 2020

Events & Videos

Context Control Summit Recap

IAS hosted the first Context Control Summit last week to discuss contextual marketing and the ever-changing 2020 digital ecosystem. With news stories about COVID, global social injustices, and election season, brands have had a difficult time finding suitable environments.

October 22, 2020

Driving Efficiencies: Awlogy on IAS Automated Tag

Case Studies Efficiency & Optimization Insights

Driving Efficiencies: Awlogy on IAS Automated Tag

Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...

October 20, 2020

Brand Safety & Suitability Topics

Harnessing the power of contextual advertising

Sentiment matters in advertising — here’s why Thanks to machine learning and AI, page-level content evaluation is now at our fingertips. Advancements like these determine the sentiment conveyed on a given page, so brands can make more suitable ad placement...

October 14, 2020

Brand Safety & Suitability Topics

Delivering control and efficiency with Google Display & Video 360

Brands rely on ad inventory that is brand-safe and relevant to their campaigns. IAS studies prove that connecting with consumers in relevant environments lead to increased ad impressions and brand recognition. IAS has partnered with Google to integrate our solutions...

October 9, 2020

Insights

H1 2020 Media Quality Report

As consumers turn to technology in this unprecedented time, media quality takes center stage. According to eMarketer, consumers are spending an extra hour per day on digital media compared to 2019. In other words, consumer attention is likely to remain...

October 6, 2020

Channels CTV & Video Events & Videos Insights Open Web Topics

On-Demand Webinar: The At-Home Audience

Feeling a little lost in the connected TV (CTV) landscape? Get to know the difference between apps, devices, and channels and unlock addressable ad inventory on the most popular streaming platforms. Watch our latest webinar for more.

September 25, 2020

1 2 … 11 12 13 … 42 43

iasmarketing

MORE POSTS BY iasmarketing

Watch On-Demand: Cookieless Campaigns

How do consumers define the quality of ad environments?

The 2021 Industry Pulse Report

Introducing The Ripple Effect 2.0: Next Wave

What to expect: 2020 Holiday shopping

Press Play: CTV and Ads

Context Control Summit Recap

Driving Efficiencies: Awlogy on IAS Automated Tag

Harnessing the power of contextual advertising

Delivering control and efficiency with Google Display & Video 360

H1 2020 Media Quality Report

On-Demand Webinar: The At-Home Audience

Access the content now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

iasmarketing

MORE POSTS BY iasmarketing

Access the content now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the content now.

Access the guide now.

Access the research now.