Thanks to machine learning and AI, page-level content evaluation is now at our fingertips. Advancements like these determine the sentiment conveyed on a given page, so brands can make more suitable ad placement decisions. Recent IAS research, the Power of Context, explores how sentiment influences consumers and their perception of a brand. Previous studies showed that the quality of an environment can influence how consumers perceive ads and associated brands. In the Power of Context, we delve into the powerful tool of context and how to leverage it to reach consumers.
Watch the video above for key takeaways and download the complete report for a deeper dive into our findings.