How do consumers define the quality of ad environments?

In the second wave of our contextual advertising research, we explore how consumers define the quality of ad environments. We found that the way consumers think about ad environment quality depends on the advertising vertical. In fact, consumers weigh quality factors differently depending on the vertical being consumed. For example, a consumer on a news site considers ad experience a top factor in determining high quality content. Meanwhile, an individual browsing an automotive site considers production value an important factor in determining quality.

For more insights into how brands are perceived in relation to the environment where their ads are run, download the complete Ripple Effect 2.0 research below.