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Share on XHow reaching consumers with contextual relevance during peak holiday moments drives performance
Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half were actively shopping. For advertisers, that means the pressure to deliver is spread across the entire quarter.
But with inflated CPMs, crowded ad environments, and opportunistic low-quality inventory, capturing consumer attention isn’t easy. Success depends on knowing when to activate and where to appear.
That’s why IAS created Break Through the Holiday Noise — a guide to help marketers navigate the busiest shopping season with confidence and control.
Inside the guide, you’ll uncover:
- The key shopping window that delivered a 4.6x lift in conversions for one CPG brand
- Why conversion rates are 174% higher on quality sites vs. MFA, and how to keep your spend focused on environments that drive performance
- The seasonal spikes in impressions for Halloween, Thanksgiving, and Cyber Week — and what they mean for campaign timing
- The IAS Context Control Targeting & Avoidance segments proven to capture consumer attention across retail, travel, food, and entertainment
The holiday season only comes once a year — make every impression count.
