Our CMO, Maria Pousa, at Advertising Week Europe 2018
IAS CMO, Maria Pousa talks about the changing role of CMOs in the digital marketing space.
Advertising on social: it’s all relative
Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...
An interview with Innovid’s VP of Product, Ronen Idrisov
In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.
The latest insights into media quality
In March, we released the Integral Ad Science H2 2016 US Media Quality Report. This biannual report, based on the analysis of 200 billion impressions, highlights the current state of media quality in the U.S. online advertising industry. The report...
Integral Ad Science to attack zombie TVs after Dark
Our GM of Video, Kevin Lenane, talks about video, viewability, and more at Beet Retreat 2016: The Transformation of Television Advertising.
The rising tide of digital video
As video consumption continues to grow and move to new platforms, new technology – and new innovations – follow.
How to optimize your video ads for viewability
Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?
VAST 4.0: The new video advertising age
The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman, UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is improving measurement...
How to meet advertiser viewability demands
Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.
Video viewability: Kevin Lenane at Beet Retreat 2016
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline...
