CTV & Video Archives

The latest insights into media quality

In March, we released the Integral Ad Science H2 2016 US Media Quality Report. This biannual report, based on the analysis of 200 billion impressions, highlights the current state of media quality in the U.S. online advertising industry. The report...

April 6, 2017

Channels CTV & Video Resources Topics Viewability

Integral Ad Science to attack zombie TVs after Dark

Our GM of Video, Kevin Lenane, talks about video, viewability, and more at Beet Retreat 2016: The Transformation of Television Advertising.

November 27, 2016

Channels CTV & Video Resources

The rising tide of digital video

As video consumption continues to grow and move to new platforms, new technology – and new innovations – follow.

August 31, 2016

How to optimize your video ads for viewability

Channels CTV & Video Topics Viewability

How to optimize your video ads for viewability

Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?

August 23, 2016

Channels CTV & Video Resources

VAST 4.0: The new video advertising age

The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman, UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is improving measurement...

May 3, 2016

Channels CTV & Video Resources Topics Viewability

How to meet advertiser viewability demands

Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.

April 6, 2016

CTV & Video Insights Viewability

Video viewability: Kevin Lenane at Beet Retreat 2016

While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline...

February 18, 2016