Integral Ad Science to attack zombie TVs after Dark
Our GM of Video, Kevin Lenane, talks about video, viewability, and more at Beet Retreat 2016: The Transformation of Television Advertising.
The rising tide of digital video
As video consumption continues to grow and move to new platforms, new technology – and new innovations – follow.
How to optimize your video ads for viewability
Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?
VAST 4.0: The new video advertising age
The trackability of video is a complex area. However, great strides are being made in reducing this complexity. ExchangeWire speak with Phillip Hayman, UK head of sales engineering, Integral Ad Science, about the release of VAST 4.0 and how it is improving measurement...
How to meet advertiser viewability demands
Publishers are well placed to provide not only high quality advertising environments, but also meet advertiser calls for viewable inventory as we move closer to trading on viewability.
Video viewability: Kevin Lenane at Beet Retreat 2016
While at the Beet Retreat in Vieques, Puerto Rico, our GM of Video, Kevin Lenane sat down with Beet.TV to discuss the future of programmatic buying, and was also interviewed by MediaLink's Matt Spiegel on using viewability as a baseline...
The video landscape is a changin’
With the escalating importance of video advertising, we’ve been carefully examining the overall video landscape and its evolution.
Beyond one room, one couch, one screen
Kevin Lenane, GM of Video, considers the fragmentation of viewer attention and viewing habits, and its effects on digital advertising in VideoNuze.
Money’s coming to video but the industry isn’t ready
Kevin Lenane, GM of Video, dives into the obstacles that video advertising faces in AdExchanger's "On TV and Video" column.
Time for advertisers to really know what they’re getting online
Demand for video advertising is soaring with annual double-digit growth projected for the foreseeable future. This means now is the time for the industry to develop adequate checks and balances to ensure advertisers are buying what they think they’re buying...
