CTV & Video Archives

Spring is in the air for advertisers and premium publishers

Maybe this isn’t true everywhere. But in the northeast, we’ve reached the time of the year when nearly everyone has had just about enough of winter and is eager for warmer days. And, with OTT buds starting to bloom and...

April 12, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Programmatic Proprietary Platforms Viewability

Industry Pulse: A look ahead at 2019

Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.

February 6, 2019

Brand Safety & Suitability Channels CTV & Video Mobile & In-App Proprietary Platforms Topics

Highlights from our brand safety summit

This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the...

September 19, 2018

Ad Fraud Brand Safety & Suitability CTV & Video Insights Mobile & In-App Viewability

Update your World Cup playbook: 5 tips for marketers

We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.

July 26, 2018

Ad Fraud Brand Safety & Suitability Channels CTV & Video Programmatic Topics Viewability

OTT’s ad supported future

Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.

June 21, 2018

Channels CTV & Video

IAS Influencers – Amy Shriber on OTT and advanced TV

Amy Shriber, senior director, product management, video at IAS, discusses the state of OTT and advanced TV.

April 23, 2018

CTV & Video Insights

Our CMO, Maria Pousa, at Advertising Week Europe 2018

IAS CMO, Maria Pousa talks about the changing role of CMOs in the digital marketing space.

March 28, 2018

Advertising on social: it’s all relative

Channels CTV & Video Mobile & In-App Proprietary Platforms Resources Topics Viewability

Advertising on social: it’s all relative

Social media is defined as “websites and applications that enable users to create and share content to participate in social networking.” It’s a pretty general definition, but that’s because it has to be. The concept of social media rapidly evolves...

July 25, 2017

An interview with Innovid’s VP of Product, Ronen Idrisov

CTV & Video Insights

An interview with Innovid’s VP of Product, Ronen Idrisov

In addition to providing you continued benefits from our partnerships, we also strive to share continued insights. So we asked Innovid’s VP of Product, Ronen Idrisov, about top issues and trends they’re seeing in our industry.

July 21, 2017

CTV & Video Mobile & In-App Viewability

Viewability Glossary

Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...

June 28, 2017

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Category: CTV & Video

Spring is in the air for advertisers and premium publishers

Industry Pulse: A look ahead at 2019

Highlights from our brand safety summit

Update your World Cup playbook: 5 tips for marketers

OTT’s ad supported future

IAS Influencers – Amy Shriber on OTT and advanced TV

Our CMO, Maria Pousa, at Advertising Week Europe 2018

Advertising on social: it’s all relative

An interview with Innovid’s VP of Product, Ronen Idrisov

Viewability Glossary

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Category: CTV & Video

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