CTV & Video Archives

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

We're proud to receive the first-ever Media Rating Council (MRC) accreditation of viewable impressions on CTV. This respected accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments.

May 18, 2023

Brand Safety & Suitability CTV & Video Featured Insights

Brand Safety and Suitability Measurement for YouTube

Video content is rapidly increasing, blurring the lines between what is and isn't suitable for your brand. Gain control of your brand message amid the content boom with IAS's industry-leading brand safety and suitability measurement for YouTube.

May 2, 2023

Validate your media quality on Netflix today

Ad Fraud CTV & Video Featured Insights Viewability

Validate your media quality on Netflix today

Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now.

April 12, 2023

Brand Safety & Suitability CTV & Video Featured Insights Programmatic

New Fully On-Screen and Content-Level CTV pre-bid segments

Stop wasting valuable impressions and target premium content with the confidence that your CTV investments are delivered fully on-screen. Read more here.

April 4, 2023

IAS discusses the impact of in-game advertising standards

CTV & Video Events & Videos Mobile & In-App

IAS discusses the impact of in-game advertising standards

What impact have the updated in-game ad standards had? Six months after the launch of the updated intrinsic in-game ad standards, IAS sat on a panel with Anzu, the IAB, and NBCUniversal to uncover what impact these standards have had...

March 12, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Programmatic Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...

January 10, 2023

Ad Fraud Audio Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App

The 2023 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 16, 2022

Driving Outcomes with Viewability & Attention

CTV & Video Featured Research Viewability

Driving Outcomes with Viewability & Attention

Viewability is perhaps the most basic requirement for marketers. It's the starting point that leads to analyzing time-in-view, providing key insight on what captures consumers' attention. But when it comes to fueling sales, how crucial is consumer engagement? And is...

November 22, 2022

Ad Fraud CTV & Video Featured Guides Viewability

IAS brings media quality to Netflix

Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix's highly anticipated new platform, available in...

October 13, 2022

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Category: CTV & Video

IAS earns industry’s first MRC accreditation for CTV Viewable Impressions

Brand Safety and Suitability Measurement for YouTube

Validate your media quality on Netflix today

New Fully On-Screen and Content-Level CTV pre-bid segments

IAS discusses the impact of in-game advertising standards

Undercover Context: Driving consumer engagement through non-obvious contextual links

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

The 2023 Industry Pulse

Driving Outcomes with Viewability & Attention

IAS brings media quality to Netflix

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