Enhanced measurement for maximum impact
Video content is rapidly increasing, blurring the lines between what is and isn’t suitable for your brand. Gain control of your brand message amid the content boom with IAS’s industry-leading Brand Safety and Suitability measurement for YouTube.
IAS’s global solution gives marketers granular classification at scale, thanks to cutting-edge, machine learning using technology. What’s more, IAS is certified in the YouTube Measurement Program, making us a trusted partner to drive your marketing performance on YouTube.
With IAS’s Brand Safety and Suitability Measurement on YouTube, you get:
- Deeper insights with machine learning-powered details about video content, providing you best-in-class brand safety and suitability scoring
- Industry alignment with scoring classification consistent with the GARM Brand Safety and Suitability framework
- Granular classification at scale with daily reporting across the GARM categories and four risk levels, allowing advertisers to stay informed and take action
Maximize your campaign impact on YouTube with sophisticated brand safety and suitability measurement. Download the one sheet now to get started.