Impression waste stops here.
CTV buyers often face two major challenges. The first is grappling with the fact that 17% of CTV ads play even when the TV is off. And the second is the unsettling lack of transparency on exactly where your ads run on CTV beyond the app-level.
Fortunately, marketers can now tackle these issues head-on with new pre-bid segments from IAS that ensure CTV investments are protected against industry-wide media quality challenges. Expanding on our suite of pre-bid solutions on CTV, marketers can now access more efficient targeting in Invest DSP with our newest pre-bid segments, with more DSPs coming soon.
New pre-bid solutions from IAS:
- Fully On-Screen CTV pre-bid segment: Ensure your ads stop playing when the TV screen is off. With this pre-bid segment, you can target inventory from CTV apps that are tested and validated for renderability — meaning that when the TV is off, your ads are too.
- Content-Level Transparent CTV pre-bid segment: Target transparent inventory from CTV publishers that opt-in to share Channel and Content-level data for post-bid reporting on IAS’s Advanced CTV UI.
Stop wasting valuable impressions and target premium content with the confidence that your CTV investments are delivered fully on-screen. Download the one sheet now to get started.