Everything you wanted to know about fake news
In just the last few weeks, we’ve seen an intense focus on “fake news” and what it means to the advertising community. And with that scrutiny comes a lot of questions. Here are some answers.
Problematic programmatic: Getting to grips with pre-bid technology
With the UK’s investment in programmatic set for double digit growth, pushing spend towards £2.5 billion in 2016, it’s no surprise the demand for greater transparency and highly viewable, bot-free and brand-safe impressions within the programmatic ecosystem is at an...
Can programmatic and high quality media co-exist?
Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from...
The great log blog: What did the log ever do for us?
The mere mention of a log (outside the context of web logs, or blogs) could instill reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman, head of technical services,...
Featured partner: Turn
We interviewed Julius Ramirez, responsible for global demand side platform partnerships and strategy at leading omnichannel ad tech company Turn.
An interview with Lada Durica, Lead Digital Analyst at Bauer Media
Bauer Media explains its viewability strategy and how our partnership helped them achieve its revenue goals and grow the business.
Featured partner: AudienceScience
We interviewed Tim Barnes, Chief Product Officer at AudienceScience.
Featured partner: Drawbridge
Interview with Brian Ferrario, VP of Marketing at Drawbridge.
The current state of media quality in digital advertising
The Integral Ad Science Q3 2015 UK Media Quality Report highlights the current state of media quality in online advertising, presenting an analysis of trends in viewability, online brand safety risk and ad fraud.
Digital ad fraud: Separating facts from fiction
Digital ad fraud. It touches everyone in the online industry, and therefore it has become one of the most talked about topics in digital advertising. The IAB, the ANA, and the 4As are on a mission to fight it, yet very...
