Unlock Deeper Attention Insights on Snapchat
We’re pleased to announce first-to-market Snap Attention Measurement — a new product in partnership with Snap and Lumen Research to bring advanced attention insights to your campaigns.
Elevating Transparency and Performance with IAS’s Impression Feed
Advertisers, platforms, and partners alike are demanding clearer insights into where their ads run, how they perform, and what’s driving results. But for too long, much of that clarity has been locked inside the programmatic black box. Enter Impression Feed...
How IAS is Fighting Back Against the Shape-Shifting Kaleidoscope Scheme
Ad fraud is evolving — and so are we. The IAS Threat Lab has uncovered a sophisticated new threat dubbed Kaleidoscope — a deceptive Android ad fraud operation that’s as dynamic as it is dangerous. This scheme hides behind seemingly...
Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)
Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...
IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network
Targeting and measurement available now on the Spotify Audience Network Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence...
How Advertisers Can Avoid Overblocking During Major Cultural Moments
Every year, major cultural moments like awards season, the Super Bowl, or March Madness generate headlines, social media buzz, and countless opportunities for advertisers to connect with highly engaged audiences. But overblocking has been an ongoing issue. For example, this...
Social Optimization for TikTok Now Includes Video Exclusion Lists
Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...
Supporting News While Ensuring Brand Suitability
In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....
Total Media Quality Now Available on Reddit
Engage with real users and protect your brand on Reddit Safeguard and scale across Reddit with Total Media Quality. Starting today, you can access industry-aligned Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement across your Reddit campaigns as...
IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps
The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.
