Kimberly-Clark Drives Sales Lift with IAS Quality Attention™
Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS). Read more here.
How Danone Improved Click-Through Rates by 1,243%
In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance — not just attention scores, but real business metrics that matter.
Case Study: Optimizing for Quality Attention Drives Superior Results
Background In an ever-evolving digital advertising landscape, OMD faced the challenge of optimizing their client’s, a major transportation advertiser, online campaigns to achieve superior performance metrics. OMD has historically prioritized metrics like cost per quality visit (CPQV), click-through rate (CTR),...
MFA Measurement Drives Superior Results
IAS and Upwave partner together to discover that avoiding MFA and Ad Clutter sites drives upper funnel KPIs. Access the case study now to find out how.
OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions
OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control to drive superior results. Download the case study for more.
Quality Attention™ Boosts Brand Lift for Leading Beverage Company
IAS & Upwave demonstrate how higher attention drives campaign results. Read more here.
Quality Attention™ Drives Sales Lift for Major CPG Brand
IAS & NCSolutions demonstrate how Quality Attention™ drives higher sales performance. Read more here.
IAS Teams Up With Mindshare To Drive Superior Results For Samsung
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
IAS & EssenceMediacom Boost Conversions for Leading Global Technology Company
IAS Context Control and Total Visibility help global advertiser drove ROAS with an automated contextual targeting strategy powered by actionable data.
Mastercard Improves Campaign Performance with IAS
Mastercard and Dentsu partnered with IAS to build a custom pre-bid strategy for their programmatic campaigns.
