Marketers and publishers see viewability from a different vantage point
The misalignment of interests between publishers and marketers, calling out issues with fraud detection, hover rates, and discrepancies with viewability.
Beyond one room, one couch, one screen
Kevin Lenane, GM of Video, considers the fragmentation of viewer attention and viewing habits, and its effects on digital advertising in VideoNuze.
Integral Ad Science at Advertising Week XII
Integral Ad Science, IPG Media Labs, and Cadreon recently conducted a collaborative study that shed light on one of the biggest issues affecting advertising - viewability. The top-line findings of the study were presented at Advertising Week.
Money’s coming to video but the industry isn’t ready
Kevin Lenane, GM of Video, dives into the obstacles that video advertising faces in AdExchanger's "On TV and Video" column.
Know what you measure. And why.
Kiril Tsemekhman, Chief Data Officer, reveals how to measure what matters most to marketers at AdExchanger's Omni.Digital conference on September 10, 2015.
Integral Media Quality Report Q2 2015
Integral Ad Science’s Media Quality Report highlights the state of media quality in global online advertising across display and video inventory. IAS processes hundreds of billions of impressions quarterly and is thus able to analyze the industry on a broad...
Time for advertisers to really know what they’re getting online
Demand for video advertising is soaring with annual double-digit growth projected for the foreseeable future. This means now is the time for the industry to develop adequate checks and balances to ensure advertisers are buying what they think they’re buying...
Mobile advertisers need a cookie-crumb trail to follow
Despite influx of investment, mobile still faces significant measurement challenges preventing us from truly understanding the impact of the medium. The primary reason behind this challenge is the lack of cookies in mobile applications.
100% viewability – an impossible dream?
To run the most effective campaigns, advertisers need to think beyond viewability and address brand safety as well as fraud. Intrinsically linked, we believe online media quality is the key.
France | CBNews: Integral Ad Science: A quantitative indicator, contact target
Our Managing Director of France, Yann Le Roux, covers the partnership between Integral Ad Science and Mediamétrie, and speaks to the highly anticipated launch of the new industry metric, Video GRP.
