https://youtu.be/ubFPwIy24a4
Know what you measure. And why.
Related Posts
Watch On-Demand: Driving Campaign Efficiency with IAS and Google
Join IAS’s Michelle Conkel and Justin Broxton, Product Manager at Google, as they discuss the boundless value of IAS’s Automated Tag for Google Campaign Manager 360 and reveal best practices ad ops practitioners need to know.
The 2022 Industry Pulse
The IAS Industry Pulse Report provides insight into the emerging trends and priorities that will drive change in digital advertising in 2022. The results are based on the responses of US digital advertising professionals representing brands, agencies, publishers, and ad...
H1 2021 Media Quality Report
Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key...
